News release details
March 10, 2006
ENJOY SINVINO!
Non-alcoholic sparkling beverage for adults
“SINVINO SPARKLING GOLD & RED” 300 ML BOTTLE
- On sale from Monday, March 27 -
Otsuka Beverage Co., Ltd. (Chiyoda-ku, Tokyo; President: Tadaharu Hiramoto), one of the Otsuka Pharmaceutical Group companies, shall launch two products from Monday, March 27, “SINVINO Sparkling Gold” and “SINVINO Sparkling Red” in 300 mL original bottles (*recommended retail price 180 yen excluding tax).
The “SINVINO Sparkling Gold” consists of 100% carbonated apple juice.
“SINVINO Sparkling Red” consists of 100% carbonated white grape juice and cassis juice. They are “somewhat chic and stylish” luxury non-alcoholic sparkling beverages for adults, to be enjoyed at teatime or at parties when not drinking alcohol, or while savoring a light meal.
The “SINVINO” brand is a brand of products for the Japan-US-China (Hong Kong) joint project initiative by Otsuka Pharmaceutical Group and the idea of this new drinking scenario shall be spread in the tripartite countries.
Product characteristics of SINVINO
- Non-alcoholic sparkling beverages for adults
- 100% juice from concentrate
- No preservatives, artificial colorings or sugar
- Somewhat chic and stylish design
Product summary
| Sparkling Gold | Sparkling Red | |
|---|---|---|
| Description: | Apple juice (from concentrate, carbonated) |
Mixed juice (from concentrate, carbonated) |
| Ingredients: | Apple, carbon dioxide, acidifiers, flavorings | Juices (grape, cassis), carbon dioxide, flavorings, acidifiers |
| Content: | 300 mL | 300 mL |
| Country of origin: | USA | USA |
| Importer: | Otsuka Beverage Co., Ltd. | Otsuka Beverage Co., Ltd. |
| Recommended retail price: | 180 yen (excluding tax) | 180 yen (excluding tax) |
| Outer packaging: | 300 mL X 24 bottles | 300 mL X 24 bottles |
*Japan-US-China joint project
Otsuka Group has started a project to construct a new business model in a framework that encompasses three countries with different cultures and histories (Japan, the U.S. and China). Based on unique ideas and from the global standpoint, we will establish a new brand boldly and speedily.
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