SOYJOY^® INTRODUCES TWO NEW WAYS TO ENJOY SOY

Strawberry and Peanut Chocolate Chip SOYJOY offer new ways to savor the health benefits of soy

NORTHRIDGE, Calif. (March 25, 2008) – Soy lovers rejoice. Now there are two new reasons to fall in love with soy – Strawberry and Peanut Chocolate Chip SOYJOY^® nutrition bars.

Joining the ranks of the original all-natural, baked flavors – Apple Walnut, Berry, Mango Coconut and Raisin Almond – Strawberry and Peanut Chocolate Chip SOYJOY bars are a convenient way to enjoy soy and are perfectly portioned at 130 -140 calories each.

“With eight grams of whole soy per bar, SOYJOY contains the nutritious fiber, isoflavones and complete protein naturally found in soy,” said Allegra Burton, MPH, RD. “While many soy products on the market today use highly processed soy protein concentrate and isolate, SOYJOY is always made from high-quality, non-genetically modified whole soybeans.”

Considered a superfood due to their antioxidant properties, nutrient-dense whole soybeans are naturally cholesterol-free and low in saturated fat. In fact, a recently published study found that eating soy nuts supports healthy blood pressure levels and provides support for post-menopausal women¹. Another study, published in the American Journal of Clinical Nutrition, found that soy isoflavones helps maintain healthy cholesterol levels.²

“Consumers are always seeking ways to incorporate healthy food options into their daily diets,” adds Burton. “Soy is a low-calorie, low-fat food that can easily be incorporated into snacks and meals and serve as a substitute for high-fat protein in favorite recipes.”

A convenient product like SOYJOY is a great snack choice because it offers whole soy and is gluten-free with absolutely no trans fat, hydrogenated oils, artificial ingredients or preservatives.

Strawberry and Peanut Chocolate Chip will be on shelves in April in the nutrition bar aisle of most grocery, drug, mass and health food stores nationwide. Suggested retail price is $1.29 each. For more information, visit SOYJOY.com.

¹Arch Intern Med. 2007;167:1060-1067

²Am J Clin Nutr 2007;85:1148-56

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