PHARMAVITE NAMES GARY KUCHTA AS NEW CHIEF MARKETING OFFICER

NORTHRIDGE, Calif. (March 25, 2008) – Pharmavite LLC, manufacturer of Nature Made^® vitamins, minerals, herbs and dietary supplements and SOYJOY^™ whole soy bars, announced today the promotion of Gary Kuchta to Executive Vice President and Chief Marketing Officer, effective immediately. In this new position, Mr. Kuchta will lead the company’s strategic marketing initiatives. He will also be a member of Pharmavite’s Leadership Team and will report to Connie Barry, president and CEO of Pharmavite. He previously served as Pharmavite’s Vice President Marketing - New Products/Innovation.

“Gary’s extensive experience in building world-class consumer brands aligns perfectly with our growth objectives,” said Barry. “His demonstrated thought-leadership, combined with his dedication and commitment to the continued growth and vitality of Pharmavite, will serve to solidify Pharmavite as an industry leader committed to offering high-quality, science-based products.”

Prior to joining Pharmavite in 2006, Mr. Kuchta served as Marketing Director at Unilever where he was responsible for the Dove, Suave, Sunsilk, Thermasilk and Finesse businesses in the U.S. His marketing credentials include over 17 years of consumer brand experience.

Mr. Kuchta holds a Masters of Business Administration from the University of Chicago and an undergraduate degree in Economics from the University of Notre Dame. He will continue to be based at Pharmavite’s headquarters in Northridge, California.

About Pharmavite LLC

For more than 35 years, Pharmavite has earned and maintained the trust of pharmacists, consumers, and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well various state and local regulatory agencies. As a leader in the dietary supplement industry, Pharmavite swiftly adopted the FDA-released Good Manufacturing Practices (GMPs) introduced in June 2007, which sets rigorous manufacturing standards for the supplement industry. Additionally, Pharmavite also participates in the USP's Dietary Supplement Verification Program (DSVP). The USP (United States Pharmacopoeia) is a not-for-profit organization that has set pharmaceutical and dietary supplement quality standards since 1820.