NATURE MADE^® INTRODUCES RX ESSENTIALS^™

New Nutritional Supplements Category
Addresses Nutritional Needs of 135 Million Americans

NORTHRIDGE, Calif. (October 2, 2007) – Nature Made, the number-one selling vitamin, mineral and supplement brand, launches Rx Essentials, a complete supplement line formulated to replenish and supply key nutrients for people taking specific prescription drugs. Rx Essentials shipped to food, drug and mass merchandise stores nationwide in August 2007.

Rx Essentials products takes the confusion out of the purchase of vitamins for people using prescription drugs for high cholesterol, heartburn and acid reflux, depression, arthritis and diabetes. Each product in the Rx Essentials line offers key nutrients that are normally found to be in low levels in people taking prescription drugs in the five aforementioned categories.

“Rx Essentials is creating an entirely new segment for the vitamin category, and it has already generated high interest among pharmacists and leading retailers” said Gary Kuchta, vice president, branded new product development at Nature Made. “Considering the fact that over 140 million Americans take prescription medications, and while doing so may be lacking key nutrients, we saw a great opportunity to address this important consumer need with Rx Essentials.”

Rx Essentials products are the first in-store offering of supplements tailored to restore and provide key nutrients to a targeted population of prescription medication users. The following products comprise this innovative line of supplements:

• Rx Essentials for Cholesterol Medication
• Rx Essentials for Heartburn and Acid Reflux Medication
• Rx Essentials for Antidepressants Medication
• Rx Essentials for Arthritis Medication
• Rx Essentials for Diabetes Medication

Marketing Support

Rx Essentials will be supported by multi million dollar comprehensive integrated marketing program. National television and print campaigns launch on October 15^th. Other key elements of the program include Health Care professional outreach, including pharmacy education kits, targeted online advertising, broad base public relations outreach and national in-store consumer promotions.

About Pharmavite LLC

For more than 30 years, Pharmavite has earned and maintained the trust of pharmacists, consumers and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. As an industry leader, Pharmavite adheres to manufacturing standards recommended by the United States Pharmacopeia (USP), a not-for-profit organization that has set pharmaceutical and dietary supplement quality standards since 1820. In addition, Pharmavite participates in USP’s Verification Program for dietary supplements. The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.